This study examines generational disparities in economic circumstances, technological advancements, and societal influences that shape financial behaviour. It investigates the saving and investing behaviours of Millennials and Gen Z (Generation Z) in Bengaluru, particularly in their financial priorities, risk tolerance, and investment decisions. While Generation Z, who was raised in the digital era, exhibits a tech-driven, risk-taking investing attitude, Millennials, who have experienced economic difficulties such as the financial crisis that happened in 2008, have diligent and organized financial habits.
This research examines how different generations deal with their finances using survey questionnaires conducted via Google Forms and secondary data sources. According to the research results, millennials prefer traditional investment techniques (FDs, mutual funds), but Generation Z chooses investments with greater risk (cryptocurrency, stock trading via digital platforms). We check the significance of financial technology (Fintech) where Gen Z relies more on digital investment tools, whereas millennials combine traditional advice with online platforms.
The Study analyses the key factors affecting financial decision making, including economic stability, social media influence, and financial literacy. Millennials commonly consider financial security and stability over the long run; however, Generation Z would rather choose financial risk and significant returns on investment. These findings have significant effects on financial institutions, politicians, and individuals. Financial service providers should adjust their offerings to generational preferences, such as flexible savings for Gen Z and long-term planning for Millennials. Policymakers may also promote financial education programs to help people evaluate risks and make better financial decisions.
Overall, this study shows evolving financial behaviours across generations, providing an extensive view concerning on how Millennials and Generation Z people are saving and making investments in a digital economy.
Keywords: Generation Z, Millennials, savings habits, investment techniques, financial viewpoints, risk tolerance, FinTech, financial awareness.
Janvy Jose (2024). Comparative Study of Saving and Investment Patterns: Gen Z vs Millennials in Bengaluru. Review of Economics and Econometrics Studies, 1: 2, pp. 75-90.